Home Selling Mistakes
People say the best days to own a boat are the day you buy the boat and the day you sell it. That’s not true when it comes to home ownership, unless, maybe, you live on a boat. The best days in home ownership are when you buy a home and all the way through until the day you decide to sell.
Lots of home owners cry when they sell. Before the ink is dry on the listing agreement, eyes often swell with tears, and we’re not talking about the listing agent. That’s because sellers have developed relationships with their homes. Homes hold treasured memories. It’s common for sellers to be very emotional about their home. Some are overcome by seller’s remorse. However, some sellers weep for a different reason. They sob because they can’t sell their home.
Home is Priced Too High
•By far, the worst home selling mistake a seller can make is hanging the wrong price tag on a home. If the home is priced too high, buyers won’t look at it. If it’s priced too low, sellers worry that they’ll give away profits.
•Pricing a home to sell is an art. Part of the market value is based on comparable sales, but other factors to consider include market movement, demand, the home’s location and its condition.
•If the home is overpriced, home buyers might submit low-ball offers, which tend to result in an immediate offer rejection. These extremely low offers tend to infuriate and insult sellers.
•Some agents deliberately overstate the value of a home and push a seller to sign an overpriced listing. There are many reasons why agents do this, but the bottom line is sellers lose a competitive edge when later reducing the price. The bottom line is sellers who “test the market” get stung.
The Home is in Bad Condition
•Getting your house ready for market goes beyond making the beds and washing dirty dishes. Although I’ve seen plenty of homes with toys scattered throughout and dishes piled in the sink; buyers can’t get out of those homes fast enough. There are at least 10 essential steps to take to preparing the home for sale.
•Some homes need updating and quick fixes. Doing repairs before the home is listed for sale can boost the chances of a quicker sale. If items are broken or buyers see deferred maintenance, they will wonder what else is wrong. It’s more expensive, actually, not to fix the house.
•Dressing your home for showings is called staging a home. Think of the process like arranging flowers in an attractive vase.
Home is Marketed Wrong
•Whenever I see a badly shot photograph in MLS, and perhaps it’s the only photo, I want to shake the agent and scream, “What are you thinking?” But agents and sellers make plenty of marketing mistakes.
•The battle cry of frustrated sellers is: “Why isn’t my home selling?” These are likely sellers who are not employing marketing strategies designed to expose a home to the largest pool of buyers. Ask me for 10 good marketing tips that take the guesswork out of selling your home.
•Once a buyer has entered a home, the marketing continues. To increase the chances that a buyer will entertain an offer, ask me for 10 home showing tips.
Seller Hired an Inexperienced Agent
•You can hire a good listing agent or a mediocre agent. They all cost about the same.
•If you want full-service, then hire a full service agent. If you are fairly confident your home will sell without a full-service agent, then talk to a discount broker. Learn the difference between REALTORs® and real estate agents.
•Carefully read the listing agreement to make sure the agent who brings a buyer is fairly compensated because one surefire way to make sure an agent won’t show your home is to offer a silly commission percentage.